When you decided to become a real estate agent, you probably didn’t realize the many hats you would be required to wear. From being an expert on the current landscape of the market to being a pseudo therapist as you walk clients through a huge decision-making process, to knowing how to leverage the right relationships with banks and loan officers. Your job requires more than most realize.
As a real estate agent, you’re probably a one-man or one-woman show. While you may have some resources to pull from, most everything about your business lands squarely on your shoulders, including marketing the business itself.
With little time, and limited resources, how can you better market your real estate business? We’re glad you asked!
Here are 3 ways to better market your real estate business.
Provide Valuable Resources Through Content Marketing
Most real estate agents are leveraging the power of other platform’s content, but how many do you see that are creating and promoting their own?
Don’t just share articles from other sources! Consider starting your own blog, creating your own tip sheets, and providing these free resources to establish yourself as an industry expert.
The best part about organic content marketing like this? It doesn’t require a massive amount of resources. Just a few dedicated hours a week as you build up your library of content!
This will not only show your expertise but get people to actually visit your website!
Speaking of websites…
Create a Personal and Professional Website
Don’t rely on your real estate group’s website alone. While this is helpful, you need your own website that presents you as an agent, your key differentiators and how you can help clients in a unique way.
Setting yourself apart is one of the biggest parts of creating a successful real estate business. Your own website is the perfect way to do just that!
It’s also a great place to house the free resources and unique content that you’re going to be sharing too. And one piece of that should be video!
Utilize Video Resources
Video is so incredibly powerful, especially in our world today. It can be a huge asset in your real estate business too.
In fact, 73% of homeowners are more likely to list with a real estate agent who utilizes video in their business!
But creating videos regularly on your own can be costly and time consuming. That’s why we started the Real Estate Video Club!
By taking advantage of our years of experience as master video and content creators, you can gain access to our growing library of real estate video content to post on all your social media channels! It’s high-quality video content DONE FOR YOU, and it’s affordable! Check it out today and let us help you level up your social media marketing efforts with great videos that will establish you as a subject matter expert! Visit realestatevideo.club
