Tips & Best Practices

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Why Multiple Videos are Better Than One

Why Multiple Videos are Better Than One

Multiple videos are better than one. “If a little bit is good, then more must be better!” When it comes to video marketing, this is absolutely true. With video marketing, more is better. Let’s talk about all the benefits that multiple videos - in a series, for your...

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The Best Video is the One You Can Afford

The Best Video is the One You Can Afford

In a perfect world, you could sink endless resources into video marketing to nurture and convert valuable leads. Attempting to achieve this marketing utopia can have some severe shortcomings though.  “Perfect is the enemy of good.” -- Voltaire Is video quality...

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Why the Quality of Video Matters for Content Marketing

Why the Quality of Video Matters for Content Marketing

Amateur cinematography has a wonderful niche in our culture. Your child’s first bike ride, an anniversary trip, ball game, or even a special game night with friends- all captured by your iPhone. Unfortunately, content marketing is not the area that you want to cut...

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Consider Animated Videos for Facebook Stories

Consider Animated Videos for Facebook Stories

You gear your marketing initiatives to maximize exposure to potential customers. This is basic knowledge, of course. The more people involved in a market the better! Well in this case a space containing 500 million daily active users is practically a gold mine! Look...

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Explaining a complicated concept with an animated video

Explaining a complicated concept with an animated video

As a business owner, you have worked tirelessly to develop an advanced technology for consumers to devour. Perhaps your business is evolving within the industry by creating unprecedented strategies to deliver to the market. Maybe, you are not amongst the first two...

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Turn your Blog Posts Into Videos

Turn your Blog Posts Into Videos

As a content creator, you have spent the last few weeks working tirelessly to produce fresh, original, and captivating content. You produced your ideas, then revised and edited until you could put forth a blog contributing value to your audience. So much hard work and...

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Why Video is Still the King of Content

Why Video is Still the King of Content

The times of cold-calling and handing out informational pamphlets are long gone. These outdated models have given way to the all-encompassing advertising segment of video. With its adaptability to serve the needs of both acquiring and maintaining a customer base,...

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Retain More Customers With Video Marketing

Retain More Customers With Video Marketing

Imagine, just for one minute, that a form of advertising existed that could nearly guarantee customer retention. Intuitively, any business person knows that a loyal customer base beats out a group of newly intrigued potential purchasers. In fact, one study suggested...

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Why You Should Invest in Social Media Videos Now

Why You Should Invest in Social Media Videos Now

Survey the next 10 adults that you come into contact with, and ask each individual whether they subscribe to Netflix. Statistically speaking, at least 3 of these people would answer with a resounding “Yes!” This does not even begin to include other streaming services...

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Video Marketing on a Budget in 2021

Video Marketing on a Budget in 2021

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media....

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Reaching New Business Goals with Video Marketing in 2021

Reaching New Business Goals with Video Marketing in 2021

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a...

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Convert More Holiday Sales with Explainer Videos

Convert More Holiday Sales with Explainer Videos

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and...

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Tips for Making the Most of Holiday Video Marketing

Tips for Making the Most of Holiday Video Marketing

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of...

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Increase Your Video’s Traffic

Increase Your Video’s Traffic

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for...

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How to Develop Your Remote Employees from Afar

How to Develop Your Remote Employees from Afar

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to...

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