Tips & Best Practices

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How Video Content Builds Your Business Reputation

How Video Content Builds Your Business Reputation

If you feel like you need new ways to attract customers, video content is an incredibly effective way to boost your brand recognition and bring in more business. In fact, seventy-six percent of marketers say that video converts more customers than any other form of...

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How Video Content Makes Your Social Media More Professional

How Video Content Makes Your Social Media More Professional

Social media is one of the most important ways to get your brand's message out to your audience. The best digital marketers share their content throughout several different social media channels. This helps them connect with different demographics. Video content is at...

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How Video Marketing Can Grow Your Client Base

How Video Marketing Can Grow Your Client Base

If you’re looking to grow your clientele, while also satisfying your current clients, adding video marketing content to your strategy is key. Video content marketing has been a preferred medium across social media, online ads, and websites for years now. If you’re not...

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Tips on Making the Best Instagram Videos for Small Business

Tips on Making the Best Instagram Videos for Small Business

Strategic social media marketing, such as the use of Instagram, can be one of the most effective ways a small business can grow its audience and, in turn, its customer base and bottom line. While Instagram started as a primarily a photo sharing social media platform,...

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Instagram Moving to Video! What This Means for You.

Instagram Moving to Video! What This Means for You.

Social media platforms have adapted and survived against each other’s competition in a number of ways over the years. Sometimes a platform seems spent in terms of energy and creativity. But there’s always a curveball that makes people rethink the entire purpose and...

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The Rise of Video on Instagram: How to Update Your Strategy

The Rise of Video on Instagram: How to Update Your Strategy

Social media has been helping businesses garner greater followers and market to engage and intrigued users for almost a decade now. During this time, social media platforms have undergone an incredible transformation and continue to evolve and adapt to the changing...

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Training Videos Help New Team Members to Retain More Info

Training Videos Help New Team Members to Retain More Info

You spend a ton of time planning for and conducting training for your new team members. You want them to feel comfortable and confident in their new position. But how much are they remembering? Training videos are your answer! Typically those first days with a new...

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How Videos Can Save Your HR Team Time and Resources

How Videos Can Save Your HR Team Time and Resources

Video content is an engaging way to get your message across, but it’s not just for marketing! HR directors and recruiters are increasingly realizing the benefits of video. It’s now more affordable than ever to produce videos — and this investment can actually reduce...

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Why Multiple Videos are Better Than One

Why Multiple Videos are Better Than One

Multiple videos are better than one. “If a little bit is good, then more must be better!” When it comes to video marketing, this is absolutely true. With video marketing, more is better. Let’s talk about all the benefits that multiple videos - in a series, for your...

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The Best Video is the One You Can Afford

The Best Video is the One You Can Afford

In a perfect world, you could sink endless resources into video marketing to nurture and convert valuable leads. Attempting to achieve this marketing utopia can have some severe shortcomings though.  “Perfect is the enemy of good.” -- Voltaire Is video quality...

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Why the Quality of Video Matters for Content Marketing

Why the Quality of Video Matters for Content Marketing

Amateur cinematography has a wonderful niche in our culture. Your child’s first bike ride, an anniversary trip, ball game, or even a special game night with friends- all captured by your iPhone. Unfortunately, content marketing is not the area that you want to cut...

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Consider Animated Videos for Facebook Stories

Consider Animated Videos for Facebook Stories

You gear your marketing initiatives to maximize exposure to potential customers. This is basic knowledge, of course. The more people involved in a market the better! Well in this case a space containing 500 million daily active users is practically a gold mine! Look...

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Explaining a complicated concept with an animated video

Explaining a complicated concept with an animated video

As a business owner, you have worked tirelessly to develop an advanced technology for consumers to devour. Perhaps your business is evolving within the industry by creating unprecedented strategies to deliver to the market. Maybe, you are not amongst the first two...

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Turn your Blog Posts Into Videos

Turn your Blog Posts Into Videos

As a content creator, you have spent the last few weeks working tirelessly to produce fresh, original, and captivating content. You produced your ideas, then revised and edited until you could put forth a blog contributing value to your audience. So much hard work and...

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