Amateur cinematography has a wonderful niche in our culture. Your child’s first bike ride, an anniversary trip, ball game, or even a special game night with friends- all captured by your iPhone. Unfortunately, content marketing is not the area that you want to cut...

You gear your marketing initiatives to maximize exposure to potential customers. This is basic knowledge, of course. The more people involved in a market the better! Well in this case a space containing 500 million daily active users is practically a gold mine! Look...

As a business owner, you have worked tirelessly to develop an advanced technology for consumers to devour. Perhaps your business is evolving within the industry by creating unprecedented strategies to deliver to the market. Maybe, you are not amongst the first two...

As a content creator, you have spent the last few weeks working tirelessly to produce fresh, original, and captivating content. You produced your ideas, then revised and edited until you could put forth a blog contributing value to your audience. So much hard work and...

The times of cold-calling and handing out informational pamphlets are long gone. These outdated models have given way to the all-encompassing advertising segment of video. With its adaptability to serve the needs of both acquiring and maintaining a customer base,...

Imagine, just for one minute, that a form of advertising existed that could nearly guarantee customer retention. Intuitively, any business person knows that a loyal customer base beats out a group of newly intrigued potential purchasers. In fact, one study suggested...

Survey the next 10 adults that you come into contact with, and ask each individual whether they subscribe to Netflix. Statistically speaking, at least 3 of these people would answer with a resounding “Yes!” This does not even begin to include other streaming services...

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media....

Video content is more popular than ever before. As people holed up at home during 2020, they spent countless hours browsing YouTube and social media. Videos were a major source of both entertainment and information. Now, video is the expected medium for engaging with...

A remote team offers your company immense potential for growth and collaboration! You can bring in the best talent from around the world, serve clients and customers in multiple time zones, and enjoy better productivity and lower overhead costs. Benefits aside, it can...

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a...

Consumers respond well to video marketing all year round, but the holiday season takes it to another level altogether. Digital video is the perfect tool to reach your audience and inspire a deeper connection to you and your products. Video provides an emotional...

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and...

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of...

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for...

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to...

Even before the pandemic started, work-from-home arrangements were becoming more popular. Also, many companies are now recruiting talent from around the world. For all these reasons, remote teams are now becoming the norm. Unfortunately, it’s harder to create a sense...

You know that video marketing is a great way to promote your business, but are you using video content to your best advantage? There’s more to it than just putting up the occasional video on your Facebook or Instagram. The best video marketing strategies offer an...