You spend a ton of time planning for and conducting training for your new team members. You want them to feel comfortable and confident in their new position. But how much are they remembering? Training videos are your answer! Typically those first days with a new...

Video content is an engaging way to get your message across, but it’s not just for marketing! HR directors and recruiters are increasingly realizing the benefits of video. It’s now more affordable than ever to produce videos — and this investment can actually reduce...

Growing your business means growing the productivity of your employees. Using video training modules, such as onboarding videos, can help you achieve that without breaking the bank. If you’re looking to standardize your training process or cut down the costs of live...

Trust is the end all be all of consumer/producer relationships. We all know it! At some point in time, you have had a friend rave to you about the Netflix show she is binge-watching; this friend can not stop talking about the juicy plot details and what she thinks may...

If you've been online the past few years, then you're likely familiar with the social media platform TikTok. But in case you have been living under a rock, TikTok is a social media platform that specializes in short-form video -- generally between 15-30 seconds....

Why is using video for social media ads more effective than still images? In a hypothetical scenario, think about which of the following 2 situations is more likely to get your attention. A wild Cheetah running 60 miles per hour straight at you, or a tree in your...

Multiple videos are better than one. “If a little bit is good, then more must be better!” When it comes to video marketing, this is absolutely true. With video marketing, more is better. Let’s talk about all the benefits that multiple videos - in a series, for your...

In a perfect world, you could sink endless resources into video marketing to nurture and convert valuable leads. Attempting to achieve this marketing utopia can have some severe shortcomings though.  “Perfect is the enemy of good.” -- Voltaire Is video quality...

Amateur cinematography has a wonderful niche in our culture. Your child’s first bike ride, an anniversary trip, ball game, or even a special game night with friends- all captured by your iPhone. Unfortunately, content marketing is not the area that you want to cut...

You gear your marketing initiatives to maximize exposure to potential customers. This is basic knowledge, of course. The more people involved in a market the better! Well in this case a space containing 500 million daily active users is practically a gold mine! Look...

As a business owner, you have worked tirelessly to develop an advanced technology for consumers to devour. Perhaps your business is evolving within the industry by creating unprecedented strategies to deliver to the market. Maybe, you are not amongst the first two...

As a content creator, you have spent the last few weeks working tirelessly to produce fresh, original, and captivating content. You produced your ideas, then revised and edited until you could put forth a blog contributing value to your audience. So much hard work and...

The times of cold-calling and handing out informational pamphlets are long gone. These outdated models have given way to the all-encompassing advertising segment of video. With its adaptability to serve the needs of both acquiring and maintaining a customer base,...

Imagine, just for one minute, that a form of advertising existed that could nearly guarantee customer retention. Intuitively, any business person knows that a loyal customer base beats out a group of newly intrigued potential purchasers. In fact, one study suggested...

Survey the next 10 adults that you come into contact with, and ask each individual whether they subscribe to Netflix. Statistically speaking, at least 3 of these people would answer with a resounding “Yes!” This does not even begin to include other streaming services...

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media....

Video content is more popular than ever before. As people holed up at home during 2020, they spent countless hours browsing YouTube and social media. Videos were a major source of both entertainment and information. Now, video is the expected medium for engaging with...

A remote team offers your company immense potential for growth and collaboration! You can bring in the best talent from around the world, serve clients and customers in multiple time zones, and enjoy better productivity and lower overhead costs. Benefits aside, it can...