Check out the articles below or search to find what you’re looking for.
If you feel like you need new ways to attract customers, video content is an incredibly effective way to boost your brand recognition and bring in more business. In fact, seventy-six percent of marketers say that video converts more customers than any other form of...
Social media is one of the most important ways to get your brand's message out to your audience. The best digital marketers share their content throughout several different social media channels. This helps them connect with different demographics. Video content is at...
If you’re looking to grow your clientele, while also satisfying your current clients, adding video marketing content to your strategy is key. Video content marketing has been a preferred medium across social media, online ads, and websites for years now. If you’re not...
Strategic social media marketing, such as the use of Instagram, can be one of the most effective ways a small business can grow its audience and, in turn, its customer base and bottom line. While Instagram started as a primarily a photo sharing social media platform,...
Social media platforms have adapted and survived against each other’s competition in a number of ways over the years. Sometimes a platform seems spent in terms of energy and creativity. But there’s always a curveball that makes people rethink the entire purpose and...
Social media has been helping businesses garner greater followers and market to engage and intrigued users for almost a decade now. During this time, social media platforms have undergone an incredible transformation and continue to evolve and adapt to the changing...
You spend a ton of time planning for and conducting training for your new team members. You want them to feel comfortable and confident in their new position. But how much are they remembering? Training videos are your answer! Typically those first days with a new...
Video content is an engaging way to get your message across, but it’s not just for marketing! HR directors and recruiters are increasingly realizing the benefits of video. It’s now more affordable than ever to produce videos — and this investment can actually reduce...
Growing your business means growing the productivity of your employees. Using video training modules, such as onboarding videos, can help you achieve that without breaking the bank. If you’re looking to standardize your training process or cut down the costs of live...
Trust is the end all be all of consumer/producer relationships. We all know it! At some point in time, you have had a friend rave to you about the Netflix show she is binge-watching; this friend can not stop talking about the juicy plot details and what she thinks may...
If you've been online the past few years, then you're likely familiar with the social media platform TikTok. But in case you have been living under a rock, TikTok is a social media platform that specializes in short-form video -- generally between 15-30 seconds....
Why is using video for social media ads more effective than still images? In a hypothetical scenario, think about which of the following 2 situations is more likely to get your attention. A wild Cheetah running 60 miles per hour straight at you, or a tree in your...
Multiple videos are better than one. “If a little bit is good, then more must be better!” When it comes to video marketing, this is absolutely true. With video marketing, more is better. Let’s talk about all the benefits that multiple videos - in a series, for your...
In a perfect world, you could sink endless resources into video marketing to nurture and convert valuable leads. Attempting to achieve this marketing utopia can have some severe shortcomings though. “Perfect is the enemy of good.” -- Voltaire Is video quality...
Amateur cinematography has a wonderful niche in our culture. Your child’s first bike ride, an anniversary trip, ball game, or even a special game night with friends- all captured by your iPhone. Unfortunately, content marketing is not the area that you want to cut...
You gear your marketing initiatives to maximize exposure to potential customers. This is basic knowledge, of course. The more people involved in a market the better! Well in this case a space containing 500 million daily active users is practically a gold mine! Look...
As a business owner, you have worked tirelessly to develop an advanced technology for consumers to devour. Perhaps your business is evolving within the industry by creating unprecedented strategies to deliver to the market. Maybe, you are not amongst the first two...
As a content creator, you have spent the last few weeks working tirelessly to produce fresh, original, and captivating content. You produced your ideas, then revised and edited until you could put forth a blog contributing value to your audience. So much hard work and...