Tips & Best Practices

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Why Video is Still the King of Content

Why Video is Still the King of Content

The times of cold-calling and handing out informational pamphlets are long gone. These outdated models have given way to the all-encompassing advertising segment of video. With its adaptability to serve the needs of both acquiring and maintaining a customer base,...

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Retain More Customers With Video Marketing

Retain More Customers With Video Marketing

Imagine, just for one minute, that a form of advertising existed that could nearly guarantee customer retention. Intuitively, any business person knows that a loyal customer base beats out a group of newly intrigued potential purchasers. In fact, one study suggested...

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Why You Should Invest in Social Media Videos Now

Why You Should Invest in Social Media Videos Now

Survey the next 10 adults that you come into contact with, and ask each individual whether they subscribe to Netflix. Statistically speaking, at least 3 of these people would answer with a resounding “Yes!” This does not even begin to include other streaming services...

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Video Marketing on a Budget in 2021

Video Marketing on a Budget in 2021

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media....

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Reaching New Business Goals with Video Marketing in 2021

Reaching New Business Goals with Video Marketing in 2021

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a...

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Convert More Holiday Sales with Explainer Videos

Convert More Holiday Sales with Explainer Videos

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and...

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Tips for Making the Most of Holiday Video Marketing

Tips for Making the Most of Holiday Video Marketing

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of...

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Increase Your Video’s Traffic

Increase Your Video’s Traffic

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for...

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How to Develop Your Remote Employees from Afar

How to Develop Your Remote Employees from Afar

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to...

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Improve Your SEO with Video

Improve Your SEO with Video

When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that...

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Creating Video Campaigns that Convert

Creating Video Campaigns that Convert

Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement...

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Why Video Campaigns are More Effective than Single Videos

Why Video Campaigns are More Effective than Single Videos

If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target...

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