Tips & Best Practices

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Reaching New Business Goals with Video Marketing in 2021

Reaching New Business Goals with Video Marketing in 2021

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a...

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Convert More Holiday Sales with Explainer Videos

Convert More Holiday Sales with Explainer Videos

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and...

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Tips for Making the Most of Holiday Video Marketing

Tips for Making the Most of Holiday Video Marketing

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of...

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Increase Your Video’s Traffic

Increase Your Video’s Traffic

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for...

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How to Develop Your Remote Employees from Afar

How to Develop Your Remote Employees from Afar

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to...

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Improve Your SEO with Video

Improve Your SEO with Video

When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that...

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Creating Video Campaigns that Convert

Creating Video Campaigns that Convert

Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement...

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Why Video Campaigns are More Effective than Single Videos

Why Video Campaigns are More Effective than Single Videos

If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target...

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How to Integrate Video into Your Social Media Strategy

How to Integrate Video into Your Social Media Strategy

Video is still one of the most compelling social media tools. Viewers look at more than 5 billion YouTube videos every day. And Facebook? 11% of Facebook posts are videos and those videos get 8 billion views per day.  The numbers are too compelling. Now is the...

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Why Video is Worth the Investment for Small Businesses

Why Video is Worth the Investment for Small Businesses

To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and...

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Improve Employee On-boarding with Video

Improve Employee On-boarding with Video

Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees.  According to BambooHR, almost one-third of employees leave a job within the first six months, with...

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Broadening Your eLearning Audience

eLearning or, digital learning, has opened up the possibility of learning almost anything, anywhere. Companies offer sessions on everything from software training for business to writing fiction as a hobby to learning a new language for college credit. Websites and...

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Who eLearning Benefits The Most

Technology’s ability to connect us globally and teach us virtually anything we need to know, right from the comfort of our own homes, creates some pretty cool opportunities. The amazing thing about eLearning is that its benefits don’t stop at just the traditional...

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Why eLearning is the Future of Education

It’s safe to say that the last few months have changed how we look at online-based teaching, potentially permanently, as the Covid-19 pandemic has forced educators everywhere to switch their classrooms online. Although eLearning is new to many teachers, traditional...

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