Tips & Best Practices

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Improve Your SEO with Video

Improve Your SEO with Video

When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that...

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Creating Video Campaigns that Convert

Creating Video Campaigns that Convert

Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement...

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Why Video Campaigns are More Effective than Single Videos

Why Video Campaigns are More Effective than Single Videos

If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target...

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How to Integrate Video into Your Social Media Strategy

How to Integrate Video into Your Social Media Strategy

Video is still one of the most compelling social media tools. Viewers look at more than 5 billion YouTube videos every day. And Facebook? 11% of Facebook posts are videos and those videos get 8 billion views per day.  The numbers are too compelling. Now is the...

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Why Video is Worth the Investment for Small Businesses

Why Video is Worth the Investment for Small Businesses

To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and...

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Improve Employee On-boarding with Video

Improve Employee On-boarding with Video

Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees.  According to BambooHR, almost one-third of employees leave a job within the first six months, with...

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Broadening Your eLearning Audience

eLearning or, digital learning, has opened up the possibility of learning almost anything, anywhere. Companies offer sessions on everything from software training for business to writing fiction as a hobby to learning a new language for college credit. Websites and...

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Who eLearning Benefits The Most

Technology’s ability to connect us globally and teach us virtually anything we need to know, right from the comfort of our own homes, creates some pretty cool opportunities. The amazing thing about eLearning is that its benefits don’t stop at just the traditional...

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Why eLearning is the Future of Education

It’s safe to say that the last few months have changed how we look at online-based teaching, potentially permanently, as the Covid-19 pandemic has forced educators everywhere to switch their classrooms online. Although eLearning is new to many teachers, traditional...

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Create More Effective Training With Video

Onboarding, training, and development are key to retaining your employees. But these can also be expensive endeavors with mixed results that may leave you wondering if it was really worth it. Most of the costs of in-person training go towards the trainer fees, travel,...

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VIDEO: Why you should use characters in your videos

Characters are a key component in our culture because they provide personality and they really, in a lot of ways, make it more relatable, whatever it is, the message to buy a product, to use a service, make life easier, improve your health, your wellbeing, all these things. Characters are what draw people in. And so, today, I want to give you three reasons that characters are important in storytelling and therefore important in our videos.

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VIDEO: Adding Closed Captions to Your Videos with SRT Files

Today we’re going to be talking about SRT files discussing what they are, how we can use them, and why they are important. And really the subtext of this video is, why are closed captions important because SRT files also known as sub rip text files are what we upload to make sure that closed captions appear on the bottom of our video when the sound is muted. Now we’ve talked about in previous videos why this is important because it really widens your audience to those that are hearing impaired.

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VIDEO: Video Marketing During the Coronavirus

Whether you work for a company that has 5,000 people or just five people on the team, it’s time to change the way you communicate, it’s changed the way that you reach your customers, it’s the changed way you execute and do your job every single day, and I believe they’re gonna be lasing changes that stick with us long after this time. What will your new normal be as it pertains to your online video marketing? What you decided today could carry you into a prosperous or disastrous future!

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VIDEO: Why Video is More Powerful Than Text

Today, I wanna share with you something that is probably the tenet or the cornerstone of why we have a business and why video is the wisest choice for your marketing dollars and time in the future. And that is we’re gonna talk about why video is more powerful than written text. Now, for years, the written word dominated the media landscape. There were magazines, newspapers, blogs, and that was the way we consumed serious information, but things began to shift about a decade ago when YouTube hit the height of its popularity.

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