Have you ever been faced with a brand new concept or task..but had no idea where to start?

Maybe you were trying to change the windshield wipers on your car. Maybe you were trying to set up your new smartphone. Or maybe you were trying out one of those tasty recipes you had seen on Instagram.

In our present, internet-connected age, there is always help available. If you just know how to look.

Introducing: the explainer video.


An explainer video is, quite simply, a short video that explains a concept or a task. Explainer videos have many uses, including: explaining how to use a new product, teaching people about a new service, or even just raising awareness about an issue.

Explainer videos are usually, at max, two to three minutes long. Since people have short attention spans and are more likely to watch a shorter video all the way through than a longer one, shorter is better. The key to a good explainer video is to make it engaging so that viewers will want to stick around for the whole thing.

Also, you need to ensure that your explainer video is high quality. Sharp graphics, crisp sound, and engaging visuals show a polished, professional look. The higher the quality, the higher the likelihood of it being shared – and your brand being seen by more viewers!

There are all sorts of different types of explainer videos. Here are just a few examples:

Product Videos

Think of the YouTube-famous “unboxing videos”: these types of explainer videos focus on showing how a product works, or what its features are. Product explainer videos are a great tool for marketing and sales. They are a great way to expose your small business’s product directly to your audience.

Tutorial Videos

As the name suggests, tutorial videos aim to teach viewers how to do something. Khan Academy made this type of explainer video famous with their quality educational videos. However, they don’t have to be completely serious! They can be anything from “How to Use a New Smartphone” to “How to Make the Perfect Smoked Salmon.”

Animated Videos

Animated explainer videos use, you guessed it, animation! This can be anything from simple shapes and text, to full-fledged characters and backgrounds. Animated explainer videos are used when the subject matter is complex, or if the company wants to include a bit of personality in its video.

As a creative firm that specializes in animation, it shouldn’t come as any surprise that this is our favorite type of explainer video. Animated explainer videos combine the thoroughness of explainer videos with the casualness of animation. It’s the perfect combination!


There you have it! A quick overview of explainer videos and why they are so useful. If you’re looking to create one for your business, be sure to keep these tips in mind. And if you’re looking for a creative firm to help you with the animation, look no further than us here at JumpStart Video! We specialize in high-quality, American-produced animations. We love working with organizations of all sizes and know that your video will be a hit!

Ready to go? Reach out to us today, and let’s get started!