The question we’ve all wondered, asked, and stalked other similar businesses to get the answer, “How often should we be posting to social media?”

We wish it was a simple answer, but there’s no one-size-fits-all solution – it depends on your business, your goals, your audience, and the platform that you’re posting to.

Phew. I know it’s a lot to keep track of.

Before we get started, a small suggestion: use a social media content calendar. There are so many out there. A quick internet search is all you need!


Instagram is the new television. It’s no wonder that it has 3.76 billion visits every day! Most people spend 30 minutes a day on this app, which means you have plenty of opportunities to get your message across in an engaging way with all these potential customers walking in this virtual space.

Instagram has become an essential part of our lives. We depend on it for news updates, a daily dose of entertainment, and sometimes even to help us out with personal problems! But how often should you post something new? It is generally recommended that posts are split into 2-3 feeds per week with no more than once per day. So what does that mean?

Post between 3-7 times per week and you’re golden!


The name of the game is don’t get too post-happy. Aim for quality over quantity – the last thing you want is for a drop in engagement to happen. More than half of American users check Facebook several times a day, which makes sense why it’s the world’s third most-visited website.

Post 2-5 times a week on this platform for more visibility and organic growth.

OH! and make sure that your content is mobile-friendly because 80% of people access the platform from their phones.


Now, this platform recommended posting cadence might shock you. It’s recommended that you post anywhere from 1 to 5 times PER DAY.

Seems a little aggressive, right?

Well, maybe it’s because LinkedIn has members in 200 countries and regions worldwide with their services available in 25 different languages.

Got to hit all the time zones, right?

LinkedIn is the ultimate professional social network. It truly has become the Facebook for professionals. People are promoting their businesses, companies, and organizations along with themselves. People go on LinkedIn looking for professional development information, jobs available in different industries, networking and so much more.

As you can see, there is no one-size-fits-all answer to how often you should be posting on social media. It really depends on your goals, your target audience, and the platform you’re using.

The best way to find out what works best for you is to experiment and track your results. Try different posting schedules and see what gets the best engagement from your audience. Then, adjust accordingly!