It’s no secret that animation is a powerful tool for storytelling. Studies show that animated explainer videos are more sharable and consumable than other videos. And when it comes to hiring, using an explainer video can be a great way to introduce your company and its culture. Here’s how to use animated explainer videos when hiring.
What are explainer videos?
An explainer video is a short, animated video that tells a story. They have steadily grown in popularity over the past decade. Most explainer videos are a mix of professional narration, background music, light effects, and uplifting music. Explainer videos typically explain a complex concept or product in a simple, easy-to-understand way. However, they are now being used in a wide variety of industries including education, training, onboarding, and more.
How can explainer videos be used for hiring decisions?
Explainer videos can be a great way to give potential candidates a feel for your company’s culture and values. Sharing an explainer video with job seekers will help them get to know your business in a fun way. It’s also more engaging. Additionally, explainer videos can be used as part of the interview process. For example, you can create a series of explainer videos to share more detailed information with potential candidates about your company, your culture, or the role itself.
Why should you consider an explainer video to help with hiring?
There are a number of reasons why explainer videos can be beneficial when making hiring decisions. First, explainer videos help you to connect with potential candidates on a personal level. Explainer videos can help job seekers see your company as more than just a logo or website. Additionally, explainer videos can take information that is typically mundane and make it more exciting. This will help to draw a large pool of candidates to your open position.
Don’t believe me? Here are some quick facts about the power of explainer videos.
– According to HubSpot, explainer videos are one of the most effective types of marketing content, with 62% of consumers saying that they are more likely to buy a product after watching a video about it.
– The average explainer video is around two and a half minutes long. This makes them perfect for busy job seekers who don’t have time to read long pieces of written information.
– A study by Wyzowl found that 79% of consumers would rather watch a video than read text.
And we’re just scratching the surface!
How do you get your own explainer video for hiring?
You might be wondering where to go from here.
The first step is to get a team of professional storytellers in your corner. This will help you create something you can be proud of! For most people, that means finding someone that is based in the same country and culture as your company. This will help to ensure that communication and the creative process flow more smoothly.
You’ll also want someone with a great deal of experience. Ensure they have a solid process and can advise you as you navigate the specifics of your situation.
In short, explainer videos are a great way to show off what your business does in a fun and engaging way. They can be used for hiring decisions, as well as marketing and advertising your product or service. Now you know how to use animated explainer videos when hiring. So, get out there and get people to notice your open position in this crowded job market!