Social media is one of the most important ways to get your brand’s message out to your audience. The best digital marketers share their content throughout several different social media channels. This helps them connect with different demographics. Video content is at the top of that list for these marketers as well.
Why?
Video content is forty percent more likely to gain attention than text alone. 84% of consumers say that they have been convinced to buy a product after watching the brand’s video.
If you’re not using video content on your social media channels, you’re not just missing a lot of conversions. You’re also missing out on the intangible benefits of brand awareness, professionalism, and credibility that video content can build.
Quality and Consistency with Video Content
Don’t produce video content “just because.” It should provide value to your audience with high-quality content and it needs to happen on a consistent basis in order to take advantage of all its benefits.
When you put out regular, quality video content, it’s more engaging and builds a level of trust and credibility. It shows that you know what you’re doing
Stay On Top Of Trending Topics
Video content gives you the chance to stay on top of trending topics. It also demonstrates your industry knowledge and authority. Staying relevant is the key to engaging your audience. Many brands do weekly video series that allow them to discuss the ever-changing industry they are a part of.
By discussing trending topics in real-time, you’ll add relevancy to your brand that creates a larger and more devoted following.
Create Positive Brand Awareness
Strong and engaging video content is more than simply hitting record on your phone and then posting the video. You need to be strategic in your approach and consider the goals of the content that you’re creating.
A video with engaging visuals, good editing, and proper brand recognition can have many positive effects on your brand. However, the reverse is equally true. If you create a video with poor visuals, bad sound, and any lack of professionalism, you’ll receive negative brand recognition.
Once you get the stamp of “bad brand” it can be difficult to get yourself out of that hole. So be clear with your goals and what you’re hoping to attain before you even begin with the content.
Video Content Personify’s Your Brand
There’s a strong chance that the product or services that you offer are not completely original. However, that doesn’t mean that your approach and your team aren’t. Video content gives you an avenue to display your professionalism and your originality with the online world.
Make sure that you display your values and what kind of brand you want to be seen as. Video will provide you the opportunity to show your team. It also can show how you operate and give the viewers a behind-the-scenes look at your business.
Remember that video content takes time and resources to accomplish. So, make sure that you’re checking the metrics and analyzing your data with each video publish. This will show you what videos are responding well to your audience and which videos aren’t. Your metrics will also help with determining which times are best for posting.
Looking to level up your business’s brand awareness and professionalism with video content? JumpStart video is here to help. With over 10 years of experience, we are experts in creating video and video marketing materials to assist small businesses. Reach out today and let us help you boost your brand!
