If you’re like most business owners, your inbox is constantly cluttered with new messages. And if you’re like most people, you probably only skim the majority of those emails. So how can you make sure your email marketing campaigns stand out and get the attention they deserve? One way to do that is by using animated explainer videos to engage your audience.
Animated explainer videos are a great way to capture your audience’s attention and keep them engaged from start to finish. They’re fun, engaging, and visually stimulating, which means people are more likely to watch them all the way through. And since they’re short and concise, they’re perfect for getting your point across quickly and efficiently. Here’s how you can improve email marketing with video.
Videos are better at communicating long-form information via email
There’s no question that videos are a powerful communication tool, but many businesses still hesitate to use them because they assume videos are only good for short, snappy messages. In reality, videos can be an ideal format for communicating long-form information. By using visuals and audio, you can make complex topics more understandable and keep your viewers engaged from start to finish. Think about it. Would you rather click play on a video or settle in and read a large block of text?
Videos show that you care about your email marketing content
When you’re putting out content, it’s important to put your best foot forward. This means taking the time to produce quality content that will engage and inform your audience. However, creating great content can be difficult – especially if you don’t have the time or resources to do everything yourself. Luckily, there are ways to show how much you care about your content without breaking the bank. By creating short videos that introduce and explain your information, you can engage with your readers on a deeper level while also increasing traffic and SEO potential to your website. And these videos don’t have to be comparable to the latest animated blockbuster. They simply need to be neat, organized, and well thought out to communicate your message and represent you well.
Using video in your marketing emails will set you apart
Apart from simply trying to improve email marketing with video, including interactive content like this in your marketing efforts consistently will set you apart from your competitors. Though everyone knows video is important, very few companies and industries are committed to using it consistently. This means there is a huge opportunity for those who choose to start using video in their email marketing efforts. Which side of the line would you rather be on?
Find a solid partner for your video needs to keep things running smoothly
There is no doubt that video marketing is an incredibly effective way to engage with your audience and drive results for your business. However, creating high-quality video content can be a daunting task – especially if you don’t have the necessary skills or resources in-house. That’s where a good video partner can come in handy. By teaming up with a company that specializes in video production, you can leverage their expertise and resources to create stunning videos that will help you achieve your marketing goals.
If you’re looking for a team with the right kind of experience and pricing that won’t break your marketing budget, then contact the team at JumpStart Video today!