Animated explainer videos can be used for a lot of different purposes and can tell many, distinct stories. Maybe you’re hoping to promote a specific product, explain a new idea, or make your customers aware of changes to your business. This is by no means an exhaustive list of the ways that animated explainer videos can be used, but certainly some of the most common.
There are a few critical elements – no matter what product you’re showcasing or service you’re explaining – that need to be considered and included in such a video.
A PRECISE PURPOSE
When you begin to think about creating an explainer video for your business or organization, pause first and ask yourself…Why? Why do you want to make this video? Why do you feel it is necessary? What are you trying to educate our customer base on?”
Asking these questions first will set you up for success because your purpose will be front and center. The creation of the video can now revolve around the most important parts of the project.
A CLEAR CALL TO ACTION
We communicate this to our customers all the time, “Begin with the end in mind.” What do you want your customers or audience to do after watching your video? Sign up for more information? Visit your website? Download a resource? Whatever it is, consider it along with the purpose as these two go hand-in-hand and will guide the direction of your entire project.
A quick tip: Actually write out both the purpose and call to action you hope to see happen before you even begin working on a script, visual direction, or choose a voiceover option for your animated explainer video.
AN EXCELLENT VOICE
The right voiceover artist and voiceover script are always important choices, but particularly when it comes to animated explainer videos. More than likely you’ll be using this video for things like announcing an event, describing a process or introducing who you are as a company or brand. Voiceover is the main way this will be done, so you want to make sure to choose the right voice that matches your purpose.
You’ll also want to create a script that is clear and concise. When choosing a voiceover artist make sure their voice is natural, conversational, and relatable. This will keep your viewers engaged with the animated explainer video.
AN ENGAGING CHARACTER
Last, but certainly not least, you want to ensure your main character reflects the persona of your target market. Think about the people you want to view your video and engage with it. Make sure your character is someone they can relate to, identify with and see their own experiences in. This will give your video a much greater chance of resonating with viewers, keeping them connected to the content and pushing them towards the call to action.
RECIPE FOR SUCCESSFUL EXPLAINER VIDEOS
With these 4 ingredients, you’ll have a video winner on your hands! Need help getting started or just want some advice on your next animated explainer video? Shoot us a message or schedule a free consultation to get your explainer video project started today!
