Do you know you need a video on your website but don’t know where to start? Making a quality explainer video is not as simple as you may think. It requires a well-written script, professional voiceover, and thoughtful animation. It could take you months and you still might not end up with what you want.
The process is even more difficult if you’re not sure what kind of video you need or what message you want to communicate.
Why Explainer Videos?
The first step is understanding why you need a video and what it can do for your business. A video on your website can help build trust with potential customers. People are more likely to purchase from a company they feel they can trust. A video is a great way to build that trust by showing potential customers who you are and what your company is all about.
In David Horsanger’s book, ‘The Trusted Leader‘ the first pillar of gaining trust is clarity. People don’t trust the complicated, they trust clarity When people see a professionally made video, it shows that you’re serious about your business and willing to invest in quality marketing. It also helps potential customers get to know you and your company culture before doing business with you. If they like what they see, they’re more likely to become customers.
Remove Confusion
A video is also a great way to show potential customers how your product or service can help them. A well-made explainer video can quickly and clearly communicate the value of your offering. This is especially important if you have a complex product or service. A video can simplify things and make it easier for people to understand how you can help them.
If you’re still not convinced that you need a video, consider this: studies have shown that website visitors are much more likely to stay on a website that has a video than one that doesn’t. And, if they stay longer, they’re more likely to buy something from you.
Next Steps
So, how do you go about making a quality video? The first step is finding the right partner. A company that specializes in video production can help you create a video that’s both high quality and effective. They will work with you to understand your business and what you want to communicate to potential customers.
The next step is writing a script. This is where the company you’re working with will be able to help you. They will take your ideas and turn them into a well-crafted story that will engage viewers and communicate your message clearly.
Once the script is written, it’s time to start production. This is where the company you’re working with will handle everything from recording the voiceover to animating the video. They will also work with you to ensure that the final product is exactly what you wanted.
So, what are you waiting for? Start creating your video today and see the results for yourself.
