We all know the importance of social media marketing. In a world where people are overwhelmed with information, it’s important to have one reliable source for your business and brand message. But much like social media marketing techniques, platforms are constantly changing and evolving.
So, what does that mean for your business?
You’ve got to stay up to date and, “with the times.” And so do your social media image sizes.
What is Image Resolution?
According to Science Direct, “Image resolution describes the image’s level of detail – higher resolution means more image detail.” Those details are made up of pixels. The more pixels there are, the higher the resolution, and the clearer and sharper the image or video will be.
What pixel size should you use for each upload type?
The answer may surprise you- there isn’t one universal resolution that fits every single situation perfectly; instead different sizes depend upon what platform you’re posting on. When choosing images or videos for your social media platforms, it’s important to know the recommended dimensions for the content that you’re posting.
So, without further ado, here are the optimal social media image and video sizes for 2022, in pixels of course.
- Shared Image or Link image: 1200 x 630
- Profile Picture: 180 x 180
- Cover Photo: 820 x 312
- Event Image: 1920 x 1080
- Video Size: 1280 x 720
- Profile Picture: 110 x 110
- Thumbnails: 161 x 161
- Posting Size
- Square – 1080 x 1080
- Portrait – 1080 x 1350
- Stories, Reels, IGTV, IG Live – 1080 x 1920
- Profile Picture: 400 x 400
- Header Photo: 1500 x 500
- Single – 1200 x 675
- Two – 700 x 800 (per image)
- Company Page Image: 300 x 300
- Company CoverImage: 1128 x 191
- Shared Image and Link with an Image: 1200 x 672
- Company Photos: 900 x 600
- Videos: 1080 x 1080
- Profile Image: 800 x 800
- Cover Art: 2560 x 1440
- Channel Cover : 1235 x 338
- Video Uploads
- Minimum HD – 1280 x 720
- 4k – 3840 x 2160
*These dimensions were cross-checked with SproutSocial, LinkedIn, Meta and Hootsuite