Pull up your social media app of choice. Take a quick scroll. What do you see? Video, after video after video? Why is that? Why has video completely taken over the internet?
While there are many reasons for this – which we’ll discuss in this post – one of the stand out points is the level of engagement and human touch a video can make someone feel – much more than a text-only publication. Think about it. As you read this, you don’t really know the person writing these words and while you may be engaged, imagine if this was full of color, movement, exciting graphics, and design as well as a real person talking to you? Sounds awesome, right?
That’s the power of video! While there are tons of types and reasons for their popularity and subsequent ability to engage viewers and potential customers for your business, we believe that there are a few important ones to note, especially as it relates to explainer videos:
It gets your point across – and quick!
The attention span of the average viewer today is only around 8 seconds – shorter than that of a goldfish, in fact. What does that mean? You need to get to the point quickly and capture your audience before they click away. While there are many mediums out there that are beneficial for your marketing needs, nothing can get information communicated more quickly and effectively than video.
It communicates your message clearly.
When it comes to getting your point across, there are few mediums that can pack more information into such a short time frame while still communicating it clearly than video, which makes sense why 300 hours of new video are uploaded to YouTube every minute. That is insane! Being able to share vision, offerings, strategy, benefits of a product and more through an explainer video will pay dividends in communicating your message and spreading brand awareness.
It engages your audience more than with written text alone.
We recently talked about why explainer videos are more powerful than written text. One of the main reasons for this is that videos can harness non-verbal communication. This is essential for engagement. To truly engage your audience you have to engage more than just one of their senses. With video, you can do just that.
It meets your audience where they already are.
A tried and true marketing principle is to meet your audience where they are and to never assume that they will easily come to you. One simple way you can do that is through video. We already know that a huge part of the population are watching internet videos daily:
45% of people watch more than an hour of Facebook or Youtube videos a week.
More than 500 million hours of Youtube videos are watched a day.
One-third of online activity is spent watching videos.
These are just a few statistics to show not only the power of video, but it’s widespread popularity. As a business owner or marketer, harness the already existing power and popularity of video and use it to your advantage!
Videos and explainer videos, in particular, have a lot of power and can turbo charge your marketing efforts – there’s a reason they’ve taken over the internet. So, why wouldn’t you want to take advantage of that power? Quickly and clearly get your message across, engage your audience in a greater way, and meet them where they are already at. It’s a perfect recipe for marketing success.
To get started on your explainer video today, click here!