To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and services. One of the best ways to do that is by using video. Video is unique because it truly allows you to showcase your company, what’s unique about you, showcase your products or services, and bring your brand to life through interesting, funny, heart wrenching, or dramatic videos— whichever your prefer.
Benefits of Video
Every marketer would agree that video has enormous power and many benefits, but as a small business owner, you may be a little more skeptical. Here’s just a few of the benefits that video can provide to your business and marketing efforts:
- They are engaging: Videos have a high rate of engagement and can keep customers interested in your product.
- They are easily shared: If a video is shareable and compelling enough, customers will share it and their friends, family members and followers will be exposed to your product or service.
- They explain things easily: Videos can condense and explain a lot of information quickly in a way that is easy to digest. This helps customers understand the products and services that you are offering.
- They help you stand out: Video marketing will allow your small business to stand out from your competitors and showcase yourself in a unique and fun way.
Trends/Growth of Video for Small Business
If you are serious about investing in video for your small business, you are not alone. Statistics show that nearly 95% of small businesses said they were committed to spending more on digital marketing in 2019. That spending can be broken down further to show that 63% of small businesses said they planned to increase spending on social media, while 54% said they would invest more on their company’s website. But, here’s a statistic that may surprise you. Only 34% of small businesses surveyed said they use video to promote their companies. So, now is the perfect time for you to get the ball rolling on video for your small business. This will enable you to stand out from the rest.
How to Get Started
If you’d like to get started and begin seeing what video can do for your small business, there are a few things you need to do to get started.
Build a Team or Outsource: Decide who is going to be responsible for coming up with your video content. Is it you? Is it someone already working for you? Do you need to create a new position for the role? Or maybe you’d like to outsource and use video experts who can really propel your business via the use of video.
Establish a Video Culture at Your Business: When you first introduce video to your employees, they may take a little bit of time to catch on and to see the benefits. But, keep encouraging them and keep promoting a culture of video. Challenge your employees to come up with ideas for videos for the small business or different ways they think the videos can be shared. Soon enough, you will have created a video culture in your workplace and the ideas for videos will be flowing freely.
While we understand that producing and creating a quality video does take some time and money, the statistics show that it is absolutely worth it when it comes to growing your audience and business. We think adding video is one of the smartest investments you can make for your small business.
If you’re interested in adding video to your digital content and marketing efforts for your small business, we’d love to help! Shoot us a message anytime.