– Hey everybody, thank you so much for joining me for this video today. My name is Joel Young. I’m the owner and creative director at JumpStartVideo.net. And today I want to talk to you about something that I believe is key. It’s super important to your success in video marketing. What is that you might ask? Well, today we’re going to talk about SRT files, what are they? How they should be used, and where do you get them? That’s right, today we’re going to be talking about SRT files discussing what they are, how we can use them and why they are important. And really the subtext of this video is, why are closed captions important because SRT files also known as sub rip text files, are what we upload to make sure that closed captions appear on the bottom of our video when the sound is muted.


Now we’ve talked about in previous videos why this is important because it really widens your audience to those that are hearing impaired. Or if you’re posting on social, those who are watching your video before the sound is turned on. There is a huge percentage of people that are watching videos. Without sound on they’re starting before they’re unmuted. They’re in the bathroom for Pete’s sake, wherever they are, your video is most likely playing without sound to begin with. And if you don’t upload an SRT file, then you won’t most likely won’t have closed captions on your video. And people will be missing your message and be less likely to turn on the sound.


So as you can see, it’s not really a question of do I need an SRT file but, how do I get this file formatted for every single video that I’m gonna upload so that I can place it there and have closed captions because, it vastly improves the searchability, the reachability, the virality of your videos, and their ability to reach the most people possible. The best bang for your buck. It’s just good video marketing. Here at JumpStart Video, we actually provide SRT files as an upgrade to every single project. You can simply purchase an SRT file, we’ll deliver it to you, you don’t have to modify or do anything, you can just upload it to your chosen platform. It’s extremely easy on platforms like Facebook, YouTube, LinkedIn, there’s an option for captions right there when you’re uploading the video. And you simply upload the file we provide, and boom, your video is going to have closed captioning on it. When the audio is off, everything’s going to be great and you’ll be able to reach as many people as possible.


So make sure that you don’t miss out on this huge opportunity to reach a whole new segment of viewers by not having an SRT file or closed captions on your video. Make sure you add that and have it on every single project. Hey, thanks for joining me for this tip video. I hope you enjoyed this because we put out a lot of tip videos every single week, about things that you need to know for video marketing, for just good general guidance on how to use video in the online world. You can subscribe down below you’ll get notified if you hit the bell every single time we put out a new video. And we really think that you’ll find our content helpful and hopefully we’ll be able to help you with your video marketing needs along the way. As always, my name is Joel Youg. Thanks for joining us and we’ll see you in the next video.