It’s reported that 71% of people watch more video right now than they even did a year ago, proving that video content is growing dramatically every single day. Tutorial videos aren’t a new concept, but continue to be an incredible way to leverage video content for viewership (55% of people watch videos online every single day), while explaining a concept, showing a ‘how-to’ or demonstrating a new product you’re offering.
Using a variety of different types of video is obviously a great way to do this, but what can take it to the next level? Motion graphics!
Motion Graphics Engage and Entertain
Attention spans are shorter than ever, so keeping a potential customer engaged is key. However, many tutorial videos are long out of the necessity to explain something in detail. Instead of simply cutting the information short, keep it more interesting. Adding motion graphics will keep your tutorial visually appealing and encourage your viewers to watch for longer.
Motion Graphics Make it Memorable
It’s reported that video viewers retain 95% of a message when they watch a video, compared to only 10% when reading text alone. Add to that animations or motion graphics and you’ve got a recipe for not only an informative tutorial video, but one people will really remember. Since a tutorial video is meant to teach or show someone how to do something in a step-by-step way, having memorable information can be crucial in helping them pull the trigger on your product or service.
Motions Graphics Succeed in Shareability
When it comes to social media, everyone is after likes, but what really shows conversion? Shares! When someone shares your image, video, or link, it opens it up to an entirely new follower base that otherwise wouldn’t have seen it. It is the definition of organic marketing. When you add motion graphics to a tutorial video, creating something engaging and memorable, people will want to share it and will cause a ripple effect for marketing efforts. This can lead to someone, who may not have considered your product or service before, actually checking it out and learning more.
Motion Graphics Create Greater Conversion
The increase of motion graphics in videos of all kinds, including tutorial videos, should be no surprise, as it’s reported that they actually help businesses grow their revenue, 49% faster! That’s almost double! Talk about ROI. When you use motion graphics, you’ll actually see conversion to sales and ultimately, increased revenue.
Motion graphics are a powerful tool in taking any video, but especially tutorial videos, to the next level. To learn more about creating your own motion graphics tutorial, click here.
