“Give the people what they want!”
This common saying great advice when it comes to marketing. When it comes to video marketing, you want to give your potential customers what they’re looking for quickly. Your goal should be to put an end to your customers search because they found YOU – the answer to their question or solution to their problem.
Something we know for sure is that people want to see video! In 2017, it was projected that video content would account for 69% of all consumer internet traffic by the end of the year. That’s insane! It shows not only the power of video but its popularity as well.
Obviously, video marketing is no longer just a good marketing tactic – it is absolutely essential! When using an animated explainer video to marketing your product, brand or service, the approach should be no different – give the people what they want!
The natural question that comes up is…what do consumers want out of a marketing video? What do they want to see? What will catch their eye? What types of videos will make them stop and consider your product or service?
While there isn’t a magic formula,, there are a few proven principals, as well as market research that can guide you along the path to creating an explainer video that will have everything your customers are looking for!
What types of videos do customers want to see companies create?
According to recent research and Social Media Today, the main types of videos that consumers actually want to see from brands and businesses are:
- How-To Videos
- Sales Videos
- Top 5 List Videos
Now consider these types of videos. What do they have in common? Education and Inspiration!
Consumers what to see videos that both inform them about a new product, idea or way of doing something while also inspiring them to take action to do it. Education and inspiration should be the building blocks of your video. From there, consider one of these 3 types of formats for your video to get the greatest chance of viewership.
What do customers actually want to see in branded videos?
There are 3 main aspects that consumers report preferring to see in company videos:
- Straight-to-the-point messaging
- Eye-catching imagery
- A compelling story
A potential customer wants you to get to the point quickly, while being stimulated visually, and inspired through an engaging story. These 3 points will help create success with your motion graphics video.
What do customers want to get out of marketing videos?
Simply put, consumers want a clear call to action. Once they’ve have been educated, inspired or informed of something new, you don’t want anything that could complicate or confuse their next step. A clear call to action is essential. Whether it be a URL linked in the caption, a push to make a call or schedule a demo, or even a free download, make sure your potential customers know exactly what to do next so you don’t lose them.
Why should I care as a marketer or business owner?
It all boils down to ROI and video marketing is where it’s at if you want to see big return on your marketing efforts.
According to the Aberdeen Group,
- Video marketers get 66% more qualified leads per year.
- Video marketers achieve a 54% increase in brand awareness.
- 76.5% of marketers and small business owners are getting results with video marketing.
Video marketing gets you a lot of bang for your buck with a proven return for your efforts as well. You may be thinking “That’s great, but aren’t videos like this expensive?” That’s the great news – a quality animated explainer video that your customers will actually want to watch doesn’t have to break the bank. We wrote all about it right here.