Did you know that communications at this week’s Paralympic Games will be presented in three different languages? That’s right – announcements in Beijing will occur in French, English, and Chinese. And this doesn’t even count the dozens of languages spoken by countless TV commentators.
A single visual, easily translated into languages across the world.
Video makes this possible. Animation makes it easy.
Here are four reasons why animated videos make perfect sense in a multi-cultural world:
1. Ease of Production
We see it all the time at the Olympics: video can quickly, easily, and cheaply be adapted for a specific audience. 46 countries across the world will be represented in the PG. One video, many languages. It is easy to do the same for your business, and quickly, too.
2. Ease of Learning
Wanting to learn a new language? We all remember memorizing flash cards when we were in high school. An easier way to personalize a video is to use animation to teach concepts. We’re seeing pocket learning becoming more and more popular. With Duolingo, Babbel, Memrise we’re getting glimpses of the easy access of learning and thinking outside of the box to cater to the needs of the world we live in.
3. Ease of Teaching
Furthermore, the combination of visuals and audio are a double-whammy when trying to teach a new concept. The Visual Learning Model (VAK) continues to be popularized by Neil D. Fleming. It states, that people need to see information to learn in, and the “seeing” can take many forms: spatial awareness, photographic memory, color/tone, brightness/contrast.
4. Ease of Connecting
Want to easily connect with different cultures? How about an easily-approachable video? Video breaks cultural barriers- we see this with viral videos. If your video content is designed well with a clear message, anyone can understand. Emotions aren’t limited to one cultural, they’re human. Video has the power to connect all regardless of their native tongue.
In the last three years, we’ve seen just how close the world really is. Using video to further bridge these gaps is incredibly easy and effective.
Interested in getting started? We thought so. Reach out here – we’d love to connect.
