How Video Marketing Can Grow Your Client Base

If you’re looking to grow your clientele, while also satisfying your current clients, adding video marketing content to your strategy is key. Video content marketing has been a preferred medium across social media, online ads, and websites for years now. If you’re not capitalizing on this, you need to rethink your strategy. 

When you successfully create and upload video content, it has many positive effects on your brand. Some of these include: 

  • You’ll be more engaging as a brand when you show rather than tell.
  • Brands that spend the time and money on video content appear more credible.
  • It better captures the attention of your audience in a more meaningful way. 

Let’s look at exactly how video content can grow your client base. 

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How Can Video Marketing Grow Your Clientele?

There are different ways that you can grow your clientele with video content. Blog posts are great, but people don’t always want to sit and read about your brand. There are many folks out there that are more visual and want to see exactly what it is that your product does. 

Video content also gives you a great way to communicate and engage with your target audience, letting them feel more involved, therefore more likely to purchase your products or services. 

What Kind Of Video Content Should You Release?

There are plenty of different ways to create strong and engaging content. Depending on your budget, there are different directions that you can take. 

Display Products And Services

This goes back to the idea of showing rather than telling. It’s one thing to write about how great your services or products are, but people want to see them in action. Create a video, or multiple videos, displaying your product, and showing it in use. You can do this through an animated explainer video or a more traditional product-style video.

Give People A Behind The Scenes Tour 

Giving your audience a behind-the-scenes tour of your operation is a great way to keep them engaged. There is something about personalizing a business that keeps customers coming back. Show them your team, how you operate, and your office. 

Try to match the tone of your website, and social media platforms with your videos. Consistency is key with all aspects of your marketing strategy. So, if you’re a fun and light-hearted company, then throw some jokes and add some laughter to your video content. If you depict yourselves in a more down-to-earth and serious tone, make sure that your video content matches.

Display Your Expertise

In order to have started a business in a certain area, there’s a good chance that you offer some form of expertise in that area. Take the time to showcase your skills with how-to videos. By showing your clientele firsthand how you can help them solve their issues, you’ll grow more clients and find more success. 

Video Marketing Content Will Gain You Customers

Statistics prove that video content will help you gain customers. However, you’ll need to put in the work. You’ll need to ask yourself the right questions: 

  1. What is your goal?
  2. Who is your target audience? 

Once those questions are asked, you can begin the process of generating strong video content that targets your audience and is aligned with your goals.

Looking to level up your business’s video marketing efforts? JumpStart video is here to help. With over 10 years of experience, our staff are experts in creating video and video marketing materials to assist small businesses. Reach out today and let us help you boost your video marketing.