Script Writing: Why Words Matter

You’ve probably seen many explainer videos that were not well written. You may have even searched ” explainer video script,”and came across dozens of articles telling you how to go about writing one. But if the majority of those articles do not have a solid grasp on what makes a great script, then there’s no reason for you to read them. You’re already equipped with all the knowledge you need to make a great video.

In fact, you’ve probably started writing already, haven’t you? If not, don’t worry; we’ll take care of that for you. You can skip right to the next section and start animating your explainer video without having to read any further.

We’re just kidding!

If you’re serious about making an explainer video (and you should be), then you know the importance of script writing. It’s also likely that you understand scripting is more than just putting words down on paper—it takes art, skill, and discipline to make something exceptional.

That said, there are some basic things to keep in mind when writing your script, and we’ll cover those first.

The Story.

Writing a great explainer video script isn’t easy. You can’t just copy and paste the same template every time you want to make an explainer video, because not all businesses have the same story to tell. You need to put some thought into your script before you start writing.

When you sit down to write a script for your explainer video, the first thing you need to figure out is who your audience is and what they want from your business. Sure, everyone in the world may want something different from your product or service, but it shouldn’t be too hard to find common ground with your audience.

Connect.

Once you know what your audience wants, you need to figure out how to create a connection with them through your script. When people read or hear something that interests them, they want to feel like the person talking knows exactly what they’re going through. There are many ways to go about doing this. The best way is to put yourself in your audience’s shoes and try to project their voice through the words you write.

It all comes down to some basic writing principles. These aren’t just tricks you can use once and forget about. They can and should be used on a regular basis to keep your script on the right track.

Let’s go over those now, shall we?

Unique and exhaustive:

The audience wants an explanation of everything as comprehensively as possible. This is aided by an extensive vocabulary and the use of metaphor, analogy and simile to conjure images in your audience’s mind.

Organized and appealing:

Your script should be both well-organized and appealing. The organization of your characters, plot, point of view, setting, narration, themes needs to create a structure. A structure that flows well, is appealing to your audience. With that, it should contain enough information for your audience to get a full understanding of what you are explaining.

Conversational:

Finally, the script should be conversational. You want your writing to sound like it’s coming from someone in front of the camera—not told by an omniscient narrator or offscreen voiceover.

Call-to-action:

If you want to see some real examples of explainer videos, check out ours. An animated explainer video can make all the difference in how your audience perceives your brand.

All you have to do is get in touch!